About Us and Our Research

The Group

Creative computing is an interdisciplinary field of computer science that emphasizes the computational aspects of creativity. It is concerned with the study of the design, implementation, and evaluation of systems that support creative processes. Creative computing research has been conducted in a variety of areas, including artificial intelligence, cognitive science, human-computer interaction, and computational art.

We are a Research Group at Universiti Malaysia Sabah that conduct research on creative computing in general. Creative Computing ReSearch Group (CCRG) is a collection of experts in multiple fields related to Creative Computing based in Sabah, Malaysia region. The fields encompass digital entertainment, games, animation, multimedia, gamification and many others that fall under the umbrella of Creative Computing.

Vision & Mission

Vision: To provide knowledge, expertise and consultation for the betterment of the state, country and region.

Mission: To contribute in the growth of research, publication and knowledge in the field of Creative Computing from Sabah to the nation and the world.

Research Group Objectives

  • Research on issues associated with Creative Computing as outlines by the expertise of our members.
  • Develop solutions that fulfil the needs of the creative computing industry and local community.
  • Publish our findings in academic journals, books, articles and other forms of media.
  • Guide the next generation of researchers and academics in the field of Creative Computing.

    • Research Scope

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    Our Team

    Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the....

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    Dr. Wan Nooraishya Wan Ahmad

    Research interest in Persuasive Technology, Emotion in HCI, User Experience (UX)

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    Dr. Nooralisa Mohd Tuah

    Research Interest in HCI Usability, Serious Games, Gamification

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    Dr. Suaini Sura

    Research interest in Intelligence Commerce and Social Commerce

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    Ryan Macdonell Andrias

    Research interest in Multimedia, Gamification, and VR/AR

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    Dg. Senandong Ajor

    Research interest in Data Mining, Predictive Modelling Techniques, and Digital Tourism

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    Ahmad Rizal Ahmad Rodzuan

    Research interest in Gamification, Game-based Learning, and Creative Digital Content

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    Dr. Nuraini Jamil

    Research interest in Brain-HCI, AI application & Creative Computing

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    Ainnecia Yoag

    Research interest in Human Computer Interaction and Creative Computing